Our Story

Meet the Owner

Hi there! My name is Madisen Donahue and I am the Owner and Creator of She’s in the Clouds! Opening my very own women’s apparel shop has truly been a dream of mine for so long. So, I am beyond thrilled to not only bring this dream to life but bring it to you!

Our Why

As women, many of us create and sustain life through motherhood. We experience loss, life altering diagnosis, and fluctuate in body size or shape. Just because life changes, does not mean our worth must along with it. We strive to provide women with an outward representation of beautiful resilience during life’s shifting seasons.

Our Mission

Although life changes, we hope to be the constant in elevating your self-love & expression with our apparel. We have carefully chosen clothing for every season, every change, & every moment you might experience. We do not want you to just feel beautiful when wearing our clothes but recognize that your beauty is, always has, and always will shine – it just needs a good outfit to accompany it!

Madisen's Self-Love Journey

“Several years ago, I was diagnosed with PCOS. Due to my diagnosis, I have spent much of my adult life dealing with physical fluctuations. If you have experienced this yourself, you must know it also comes with mental and emotional effects. I reached the point where I was struggling to love myself. I felt as if my body was working against me. I would walk into shops desperately HOPING I could find clothing that would not only fit my changing body but help me learn to love myself again. Time and time again, I would walk out feeling defeated. During this season, I undoubtedly lost a sense of who I was.

It took several years, but recently I have come to the point where I have FINALLY realized that I, along with too many other women, have spent too much time being ashamed of these changes. And if you are finding yourself in this same spot, I have your back! If you want to embark on a journey to self-love, experiment with your style, and learn how to be unapologetically yourself, you have come to the right place! She’s in the Clouds was created to celebrate our differences! Whether your body is changing (or not), I have carefully curated and chosen clothing that will make you feel elevated in who you are! She’s in the Clouds celebrates beautiful bodies and all the amazing things they do, no matter how they look. Let’s rewrite society’s standards of
body positivity!”